StatBot: Analyzing Scobleizer.com – Part 1 Link Analysis
December 31, 2006 | 3:29 pmWow, that was quick! Thanks Scoble, for the link. My traffic just doubled (I had a grand total of 150 hits the day before. Today, it is 300!). So, here we go, with the links.
The Top Ten
Without much ado, here’s the top ten sites he linked to:
|
Rank |
Host |
Links |
Posts |
Links % |
Post % |
|
1 |
245 |
137 |
4.91 |
5.70 |
|
|
2 |
125 |
113 |
2.50 |
4.70 |
|
|
3 |
121 |
97 |
2.42 |
4.03 |
|
|
4 |
107 |
71 |
2.14 |
2.95 |
|
|
5 |
94 |
85 |
1.88 |
3.53 |
|
|
6 |
82 |
74 |
1.64 |
3.08 |
|
|
7 |
65 |
63 |
1.30 |
2.62 |
|
|
8 |
60 |
59 |
1.20 |
2.45 |
|
|
9 |
52 |
50 |
1.04 |
2.08 |
|
|
10 |
52 |
45 |
1.04 |
1.87 |
The Links is the number of links to that host, while Posts is the number of posts that contain atleast one link to that Host. The Link percentage is the total percentage of links going to the host, while Post percentage is the total percent of posts containing atleast one link to the host.
And, here’s your chart:
Note that this is just the top ten sites, sorted by number of links.
Flickr?
I was actually surprised by the first spot being taken by Flickr. But then, some dirt digging bought up this piece from Flickr’s TOS:
The Flickr service makes it possible to post images hosted on Flickr to outside websites. This use is accepted (and even encouraged!). However, pages on other websites which display images hosted on flickr.com must provide a link back to Flickr from each photo to its photo page on Flickr.
That means, you give some juice to Flickr whenever you use any of your own images. Neat trick, because a search for Share Photos on Google gives Flickr the first spot. Google’s own Picasa is relegated to a mere sponsored ad: I had to go to the third page to find Picasa, and heck even this feature page at Microsoft.com about digital photography in Windows is placed higher than Picasa:D
Incase you are wondering, Scoble’s Flickr page has 14 links, but that still places it as the 5th most repeated unique link. And of those 245 links, 165 are to his own pictures, 12 are to Laughing Squid, 11 are to Thomas Hawk and 3 search queries. And, here’s the chart:
Blue pacman, isn’t he?:D
Finishing up on Flickr, here’s how links to Flickr have changed over time:
Lots of cliffs there, ain’t it? He linked aggressively to it in September, but after that seems to have forgotten…
Day Job
At #2 and #3 are the expected ones: His former and current paycheck yielding day jobs. As you can see, PodTech is about to come second, but it had already come second if you consider the 18 links to ScobleShow.com which redirect to PodTech. So, let’s draw some charts, shall we?
First, let’s see how much he’s comparatively linked to both:
But, how was it before he left Microsoft?
Geez, PodTech is very low. The fun fact here is, that before Joining PodTech, he actually linked only 7 times to PodTech and 93 times to Channel9, to make a total of 100. To a 15 year old, that’s kinda funny.
And, after joining PodTech?
Channel9 is not as bad as PodTech was, isn’t it? He still links to them!
Let’s do this more accurately:

Pretty nice shape. Looks like a, uhm, well? My imagination is pretty retarded… Comments on the shape are welcome..
As we can see, there were only 7 links to PodTech till the day he joined them. Extending the projection, we see that at that rate, there would have been only about 15 links to PodTech if he had not joined them!
Also, the links to PodTech have really taken off only from September: Till September, they had only 19 links! This means they went from 19 to 121 in a span of 113 days, at almost a link a day! In contrast, Flickr gained only 23 links in that period, while Channel9 got just 12!
Goooglee?
First time I saw the result, I couldn’t believe that Google was at #4. I knew he linked to some searches, but 107? I thought I had found a bug, or maybe discovered a Microsoft conspiracy. But, on detailed analysis, it came out right.
First, here’s the graph of how it went up:
See the sudden increase after September? It’s his link blog. Infact, his link blog is the most linked to single URL, with 43 links in 41 posts. Here’s a chart of just his link blog:
See? It’s growing pretty fast. But, there’s more:
That is a staircase if I ever saw one! So, he occasionally goes into search mood where he links to a lot of searches, but eventually forgets about it. Rinse. Lather. Repeat;)
This shows that he’s linked to 54 Google Searches! That beats his link blog, but unlike the linkblog, he’s been doing that on and off, rather than continuously.
MemeTrackers
TechMeme is at #5 and tech.memeorandum.com is at #7. Expected. But, it should be a lesson for anybody trying to change domain names after the game has started.
Here’s the comparative Chart:
As you can see, it took TechMeme some 6 months before it had the same link popularity as Memeorandum. It all evened out in the end, but if they had stayed the same (or chosen to be TechMeme from the beginning), they would’ve had much higher link popularity…
On the other hand, there’s a rumor going on that if you link to TechMeme, you have a higher chance of being featured there. Now, is there a connection between that and this?
MSDN Blogs
Another surprise, since the only link to MSDN blogs that I remember seeing was a link to Raymond Chen. Here’s the graph:
Hmm… Not exactly consistent. Some mini-stairs near the end. This means he links to them once in a blue moon, but those blue moons tend to occur frequently.
But, he seems to link far more to individual blog posts rather than to the blogs themselves. Here’s the chart:
That shows that he’s interested more in what the MSDN Tech bloggers say than the bloggers themselves.
There is, however, one exception to this: Raymond Chen. All 5 links to him are to his home page. And of that 5, he typed the URL 3 times from his memory, the remaining 2 times he copied from browser’s address bar or his RSS reader. [You could get to know this pretty easily: If the URL is typed from Memory, then it’ll be just http://blogs.msdn.com/oldnewthing. But, if it were copied from somewhere, it’ll be http://blogs.msdn.com/oldnewthing/default.aspx. ;)]
And, as a tribute to Raymond Chen, here’s the graph of links to Raymond Chen:
Perfect Staircase:D
ZDNet Blogs
Another surprise, because my feeds don’t have anyone from ZDNet Blogs
Gillmor and BTL are the major players here, getting 19 and 15 links respectively. But, Gillmor gets 7 links directly to his blog, which might mean that Scoble’s talking more about Gillmor than what Gillmor’s talking about. Or, maybe it’s because Links are dead
Here’s a breakup:
And, here’s a chart of the linking frequency to ZDNet Blogs:
And as another tribute to Steve “LinksRDead” Gillmor,
Seems like after April, Links to Steve Gillmor are dead:D The fact that the blog’s not been updated since July might have a small relationship to this:D
Dave Winer
He’s the only one to get a standalone blog up in the top ten. Of the 50 links to his blog, 8 are to his homepage while the rest are to specific entries. Here’s his chart:
Pretty consistent for links to a friend. But then, Scoble’s linked to more Google Searches than Dave Winner:D
I’ll deal with bloggers alone in another post.
MSN Spaces?
Caught me by surprise. But then, ah, his wife’s blog was over there!
See the flatness after August? That’s because MSN Spaces is now Live Spaces, and all the PageRank built by the MSN Space bloggers are smashed(unless they’ve gotten some type of redirection that works with Search Engines in place).
Another tribute, with this Chart with the only two line title:
What happened in the gap between January 06 to August 06? No link? Huh? Or, bug in my code? I searched, but I couldn’t find any bug. Infact, I actually looked through the link list, and found only 20 links to Mariyam on MSN Spaces and 18 on Live Spaces. Maybe, she was using a newer blog engine? Different URL?
The Long Tail
These high profile sites might seem to be dominating, but then there’s the long tail:
As you see, 73% of the links are spread out across 1838 hosts! You can look at it in the positive, that 73% of the links are spread out, or that 27% of the links are concentrated in just 20 sites. Take your pick:)
Now, splitting that up a bit more,
70% of the sites linked to have gotten only one link! That means, if you get a link from Scoble, then there’s a 70% chance that it’ll be your only link
The Next Ten
I’m not goanna elaborate on these, but I’ll just give you a look:
|
Rank |
Host |
Links |
Posts |
Links % |
Post % |
|
11 |
50 |
49 |
1.00 |
2.04 |
|
|
12 |
40 |
39 |
0.80 |
1.62 |
|
|
13 |
40 |
31 |
0.80 |
1.29 |
|
|
14 |
39 |
35 |
0.78 |
1.46 |
|
|
15 |
38 |
35 |
0.76 |
1.46 |
|
|
16 |
30 |
28 |
0.60 |
1.16 |
|
|
17 |
30 |
27 |
0.60 |
1.12 |
|
|
18 |
27 |
25 |
0.54 |
1.04 |
|
|
19 |
27 |
24 |
0.54 |
1.00 |
|
|
20 |
25 |
24 |
0.50 |
0.96 |
Note that the Scobleizer Wordpress URL doesn’t count images or smilies. The Wikipedia links are evenly spread out, but he has 4 links to his own article
Notables
A few interesting stuff that didn’t get in there:
|
Rank |
Host |
Links |
Posts |
|
21 |
25 |
23 |
|
|
22 |
24 |
23 |
|
|
24 |
22 |
20 |
|
|
25 |
20 |
20 |
|
|
32 |
17 |
16 |
|
|
46 |
13 |
13 |
|
|
62 |
10 |
10 |
|
|
77 |
9 |
9 |
|
|
80 |
8 |
8 |
|
|
86 |
8 |
7 |
|
|
94 |
7 |
7 |
|
|
110 |
6 |
6 |
|
|
113 |
6 |
5 |
|
|
118 |
6 |
6 |
|
|
123 |
6 |
6 |
|
|
172 |
4 |
4 |
|
|
173 |
4 |
4 |
|
|
178 |
4 |
4 |
|
|
191 |
4 |
4 |
|
|
211 |
3 |
3 |
I gave up after I came to 200. Anything more you’d like to know specifically? Just let me know!
Word Analysis coming soon!
Notes
- Deannie explained the mystery of the closing parenthesis in the comments. Thanks!
- Posting the application online: I’ve got some requests, and though I have no intention of keeping it with myself, there is a problem with sharing that app that might not be apparent at first short. I’ll write a post shortly about that. And no, it’s not technical.
- I’ll do a short post on comment analysis soon.
- Now, let’s see how much time Scoble takes to find this one:D
- Please note that I had attempted some humor in this post, so if it offends anyone, be offended:D





