StatBot: Analysis of Scoble’s LinkBlog’s Contents
January 6, 2007 | 5:28 pmI didn’t intend to write a Part 2 of LinkBlog analysis, but since Scoble said that it would be more diverse if I counted links in the posts in the LinkBlog, I guess I’ll just have to see if that is true…
Self-Marketing
But before I start on that, I need to make a request. I am participating in an NSS camp organized by our school from 12th January to 22nd January, during which we go to a remote village, spread AIDS awareness, Education, and so on. And, about 25 of us will get a chance to experience Rural India. Think about it: No PC, no Electricity, no TV! Bliss?:D
I’ll blog about it when I return, but before that, I need a camera to capture the process. So, I really need a camera now. But, inorder for me to get my own camera, I’ll have to get the money. I’m using ChipIn.com, at the advice of David. I’ll update my sidebar with the ChipIn widget tomorrow, till then, you can head over here and donate:D I’d appreciate even a dollar or two, since they eventually add up…
I will list all donations in a page, and do an analysis of the Top 5 contributors, if they wish:D Thanks!
Update: The Widget is now up in the sidebar. I’ll post more details of the camp tomorrow. Happy reading!
Now, back to our regularly scheduled program…
General Statistics
I used the same dataset as the one for the previous analysis, with the same 82 days of posts. In those 82 days, the posts contained a total of 13,813 links, at an average of 168 links a day and 3 links a post. The mammoth 168 links a day is attributed to the equally mammoth 50 posts a day posting frequency.
Top Ten
Here are the most linked to hosts in the content of the LinkBlog posts:
| Rank | Host | Links | Posts | Link % | Post % |
| 1 | feeds.feedburner.com | 2147 | 1359 | 15.54 | 33.67 |
| 2 | www.podtech.net | 325 | 281 | 2.35 | 6.96 |
| 3 | www.technorati.com | 272 | 268 | 1.97 | 6.64 |
| 4 | www.flickr.com | 199 | 122 | 1.44 | 3.02 |
| 5 | www.techcrunch.com | 189 | 146 | 1.37 | 3.62 |
| 6 | mashable.com | 164 | 68 | 1.19 | 1.68 |
| 7 | feeds.gawker.com | 156 | 156 | 1.13 | 3.87 |
| 8 | en.wikipedia.org | 139 | 107 | 1.01 | 2.65 |
| 9 | www.engadget.com | 130 | 85 | 0.94 | 2.11 |
| 10 | www.google.com | 125 | 85 | 0.91 | 2.11 |
Links is the number of links to the host, Posts is the number of posts containing atleast a link to the host, Link% is the percentage of total links to the Host, while Post% is the percentage of posts containing atleast a link to the Host.
Here’s the chart of his top ten hosts:
FeedBurner?
FeedBurner comes first? How? It’s because FeedBurner allows you to put text-badges with links to Digg the post, del.icio.us it, Email it, Reddit and lots of other similar badges. And no, they don’t point directly to the websites themselves: They are redirected through feedburner. Also, FeedBurner feed ads also point to a feeds.feedburner.com URL, and I am currently unable to determine which are Ads and which are badges: The URLs look indistinguishable. No structural difference. My guess is that
PodTech
PodTech is at #2, and if you discount feedburner, it’s at #1. Here’s the breakup of what he links to within PodTech
The majority go to Search, with 185 links to http://www.PodTech.net/home/search a surprise for me. Looks like they are using them as a substitute for tags. Yeah, I know it works very similarly, but don’t you think tags and searches are fundamentally different beasts? Another call for PodTech to update/refactor it’s permalinks.
Technorati
Heard of Technorati tags? They are the major contributors of links, with a miniscule amount of searches as well. Google is the most mentioned Tag, with 15 occurences. The rest are single digit, and none even make it past 5! Blogging has 5, Digg and Payperpost have 4 and Yahoo and Microsoft have 3 links.
And, BTW, only 6.67% of posts use Technorati tags, which is pretty surprising for me.
Flickr
Most of the links to Flickr come from images used by the bloggers, with only 30 links are to non-images, with 9 to the Flickr home page, and 8 just to Thomas Hawk’s page. Here’s the obligatory graph:
Pretty distributed, but as you can see, Thomas Hawk tops the list, with Nial Kennedy coming a distant second.
feeds.gawker.com
Gawker is the company that publishes, among other things, the ever popular Lifehacker, the new web 2.0 paparazzi Valleywag, and the distant Engadget competitor Gizmodo. They run the hosted version of feedburner, so that means they get both the rich features of feedburner as well as their own URL. Sweet. Here’s the chart:
Looks like Lifehacker ate the other two:D
Ads
However, further investigation reveals that *all* those links are Ads. Yes, all those 189 links are ads. Geez! And, who knows how many of the 2147 feedburner links are Ads? I don’t know, since the URL isn’t different! Man, aren’t they raking in lots of PageRank:D
Wikipedia
Wikipedia is unsurprising. No link hoarding. Only two links to Robert Scoble
And, no other article has gotten more than two links.
Google too turns up in the top ten. Here’s the breakup:
Searches turned up much more than I expected, with 26 searches. Also, I expected Google reader to give in more than 5 links. And, incase you are interested, of those 5 links, 3 are to the reader itself, while one is to Scoble’s LinkBlog, while the other is to Tom Rafter’s LinkBlog. Isn’t it ironic that his LinkBlog should contain only one link to itself(His Blog contained 39 references to it.)?:D
The Long Tail
I actually removed feedburner from this comparison, since it took up a whole 15% of the chart, while it shouldn’t be there! And, yes, I removed Gawker Feeds as well(Links to Lifehacker weren’t affected by this. Infact, Once FeedBurner and Gawker are taken out, Microsoft shoots up to 9th place and Lifehacker moves to 10th place. Yay!).
This has the smallest percentage being taken up by the top ten, down to 15% from 27% for the main blog. Maybe, afterall, Scoble’s LinkBlog’s content’s Links are more distributed?
Distribution of Links
The raison d’etre of this blog post. Here’s the comparative Chart of unique number of hosts:
The LinkBlog’s Links are spread out across a whooping 3764 domains, while the Blog’s Links are spread out across a smaller 1858 domains.
Yes, the contents of the Scoble’s LinkBlog’s Links are more diverse than his Blog! Afterall, they are written by 483+ authors, rather than just one egoistical bastard who used the word I twice as much as the word you
Top 40
In the spirit of the last post, I guess I should publish the Top 40 sites that are linked to the most from the LinkBlog:
| Rank | Site | Links |
| 1 | feeds.feedburner.com | 2148 |
| 2 | www.podtech.net | 323 |
| 3 | www.technorati.com | 273 |
| 4 | www.flickr.com | 198 |
| 5 | www.techcrunch.com | 189 |
| 6 | www.mashable.com | 166 |
| 7 | feeds.gawker.com | 156 |
| 8 | en.wikipedia.org | 139 |
| 9 | www.engadget.com | 130 |
| 10 | www.google.com | 125 |
| 11 | www.microsoft.com | 111 |
| 12 | www.lifehacker.com | 99 |
| 13 | blogs.msdn.com | 97 |
| 14 | media.podtech.net | 94 |
| 15 | www.programmableweb.com | 91 |
| 16 | www.readwriteweb.com | 91 |
| 17 | www.technorati.com | 89 |
| 18 | www.gigaom.com | 86 |
| 19 | blogs.zdnet.com | 78 |
| 20 | www.nytimes.com | 74 |
| 21 | feeds.engadget.com | 73 |
| 22 | www.crunchgear.com | 71 |
| 23 | www.scobleizer.com | 69 |
| 24 | www.laughingsquid.com | 69 |
| 25 | blog.outer-court.com | 66 |
| 26 | www.gapingvoid.com | 64 |
| 27 | www.youtube.com | 60 |
| 28 | www.msblog.org | 56 |
| 29 | www.amazon.com | 54 |
| 30 | www.siliconvalleywatcher.com | 52 |
| 31 | www.crunchboard.com | 51 |
| 32 | www.mobilecrunch.com | 49 |
| 33 | www.makezine.com | 47 |
| 34 | www.battellemedia.com | 45 |
| 35 | www.engadgethd.com | 45 |
| 36 | www.digg.com | 43 |
| 37 | www.blip.tv | 43 |
| 38 | news.com.com | 41 |
| 39 | beta.zooomr.com | 39 |
| 40 | avc.blogs.com | 39 |
The first MSM site I could find is news.com.com, at #38, and that too is not considered MSM by many:D
Any more specific request?
Notes
- As David said here, expect an announcement once he had migrated to Wordpress. I hope that gets sorted soon: His blog’s a real mess now…
- Thanks a lot for all the encouragement people!
- Last Post took 3 hours to go from here to Robert’s Blog! Pretty fast, considering he reads 483+ feeds.
- In case you forgot, ChipIn to help me buy a Camera, and donate at this ChipIn page. All donors will get a mention, and the top 5 donors will get an analysis, if they wish! Every little cent adds up, so donate away!







Yuvi, Another great post, you should read what scoble has for
Guy Pelletier | January 6, 2007 | 8:29 pmYuvi,
Another great post, you should read what scoble has for you in his post.
Guy
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